Ankit Sharma
Google Ads Expert in Dehradun
I’m Ankit Sharma, a freelance Google Ads expert in Dehradun. I plan, build and manage Google Ads campaigns for local businesses that want calls, enquiries and bookings, not just clicks, and I report results in cost per lead, not vanity metrics.
Quick answer
- I manage Search, Performance Max, call, YouTube and remarketing campaigns for businesses in Dehradun and across Uttarakhand.
- Conversion tracking (forms, calls, WhatsApp) is set up before any budget is spent, so bidding is based on real leads.
- You keep full ownership of your Google Ads account; ad spend is paid directly to Google, my fee is separate.
- Most accounts need 2–4 weeks of learning and search-term cleanup before cost per lead stabilises.
Who this service is for
Google Ads works best when people are already searching for what you sell. If customers in Dehradun type queries like “dentist near me”, “NEET coaching in Dehradun”, “property in Sahastradhara Road” or “Mussoorie taxi booking”, you can appear at the top of the results within days. I mostly work with:
- Clinics, hospitals and dentists that want appointment calls
- Schools, coaching institutes and academies running admission campaigns
- Hotels, homestays and tour operators in Dehradun, Mussoorie and Rishikesh
- Real estate developers and agents that need qualified site-visit leads
- Law firms, CAs and consultants where one client is worth a lot
- Local service businesses such as repairs, interiors, salons and packers & movers
If your product is visual, impulse-driven or not yet searched for, Meta Ads may be the better starting point. I’ll tell you honestly in the first call.
Google Ads services I offer
Search campaigns
High-intent keywords grouped tightly with matching ads, sitelinks and landing pages. Phrase and exact match first, broad match only when tracking is solid.
Performance Max
Asset groups, audience signals, brand exclusions and feed setup, so PMax finds new customers instead of taking credit for your branded searches.
Call and local campaigns
Call assets, location assets linked to your Google Business Profile, and ad schedules that match the hours someone can actually pick up the phone.
YouTube and Display remarketing
Low-cost campaigns that follow up with people who visited your site but didn’t enquire, especially useful for high-ticket decisions like admissions and property.
Conversion tracking
GA4, Google Tag Manager, enhanced conversions, form submits, click-to-call and WhatsApp clicks, all tested before launch.
Account audit and rescue
Already spending? I review search terms, negatives, match types, Quality Score, bidding and tracking, and show you exactly where money is leaking.
How I manage your Google Ads account
- Discovery call. We agree on what a lead or sale is worth to you, your service area and a realistic target cost per lead.
- Tracking first. Forms, calls and WhatsApp clicks are tracked in GA4 and imported into Google Ads. No tracking, no launch.
- Keyword and competitor research. Real search volumes for Dehradun and nearby towns, competitor ad copy, and a negative keyword list from day one (jobs, free, course, DIY and other irrelevant intent).
- Campaign build. Tight ad groups, responsive search ads with pinned USPs, all relevant assets, location targeting by radius or pin code, and ad scheduling.
- Landing page review. Speed, message match, trust signals and a clear call to action. If your page is holding results back, I can build a dedicated landing page.
- Weekly optimisation. Search-term mining, negatives, bid strategy tuning, ad tests and budget shifts toward the campaigns with the lowest cost per lead.
- Monthly reporting and call. Spend, leads, cost per lead, lead quality notes and what I’m changing next, in plain language.
What you get every month
- Weekly search-term cleanup and negative keyword updates
- At least one new ad or landing page test per month
- Budget and bid strategy review against your target cost per lead
- Conversion tracking health check (so a broken form never goes unnoticed)
- A one-page monthly report plus a short review call
- Direct WhatsApp access to me, not a junior account manager
How much does Google Ads cost in Dehradun?
There are two separate costs: your ad spend, paid directly to Google, and my management fee. Ad spend depends on competition in your category, not on the city alone. A local salon and a real estate project in the same area can see very different cost per click.
| Factor | How it affects cost |
|---|---|
| Industry competition | Legal, real estate, education and healthcare keywords usually cost more per click than local services or food. |
| Targeting area | Targeting only Dehradun keeps costs focused; adding Delhi NCR or all of India increases volume and budget needs. |
| Seasonality | Admissions, wedding season and the tourist season in Mussoorie and Rishikesh push up competition for a few months each year. |
| Landing page quality | A faster, more relevant page improves Quality Score, which can lower your cost per click and raise conversion rate. |
| Number of campaigns | Management effort grows with the number of services, locations and campaign types. |
I recommend a starting budget only after looking at your keywords and goals, and I’d rather start small, prove the cost per lead, and scale than burn a large budget in month one.
Freelance Google Ads expert vs agency
| Working with me | Typical large agency | |
|---|---|---|
| Who manages the account | Me, directly | Often a junior executive |
| Account ownership | Always yours | Sometimes run from the agency’s account |
| Contract | Month to month | Often 6–12 month lock-in |
| Reporting | Leads and cost per lead | Clicks and impressions |
| SEO and website support | Same person, one strategy | Separate teams |
Common Google Ads mistakes I fix
- No conversion tracking, or tracking page views as conversions, so Google optimises for the wrong thing.
- Broad match without negatives, paying for searches like “free”, “jobs” or a competitor’s name.
- Search Partners and Display left on inside Search campaigns, wasting budget on low-quality placements.
- Sending all ads to the homepage instead of a page that matches the search.
- Wrong location setting (“interest in” instead of “presence in”), showing ads to people outside your service area.
- Auto-applied recommendations quietly changing bids, keywords and budgets.
Local businesses I’ve worked with
Over the last five years I’ve worked across Dehradun, Mussoorie and Rishikesh, from cafés and hotels to schools, clinics and training institutes. Some of the local brands I’ve supported include:
- The Tamtara Cafe
- Arena Animation
- Civil Academy
- Unique Hospital
- Hotel Le Amritam
- Punnya – The Experiential School
You can see real organic search data from my own projects on the SEO case studies and results page.
Google Ads works better with SEO
Ads bring leads now; local SEO and AI SEO build traffic you don’t pay for per click. The search-term data from your ads also shows which keywords actually convert, which tells us what content is worth ranking organically. Over time, many clients reduce ad spend on keywords they already rank for.
Frequently asked questions
How much budget do I need to start Google Ads in Dehradun?
It depends on your industry and how competitive your keywords are. I recommend a budget after reviewing your keywords and goals, and usually suggest starting with a modest test budget, proving the cost per lead, and then scaling.
How quickly will Google Ads bring leads?
Ads can start getting clicks within a day of approval. The first 2–4 weeks are a learning phase where search terms, negatives, bids and ads are refined to bring the cost per lead down.
Is your management fee separate from ad spend?
Yes. Ad spend is billed by Google to your own account, which you own fully. My management fee is separate and agreed in writing before we start.
Do I need a website to run Google Ads?
Not always. Call campaigns can work without one. But a fast, focused landing page almost always lowers cost per lead and makes tracking more reliable.
Can you fix my existing Google Ads account?
Yes. I start with an audit of search terms, negative keywords, conversion tracking, Quality Score, bidding and campaign settings, then fix the issues that waste budget before scaling.
Will I get access to my account and data?
Always. The account is created in your name or linked to your manager account, and you keep it if we stop working together.
Do you guarantee a number of leads?
No honest PPC manager can guarantee leads, because results depend on your offer, pricing and competition. What I do commit to is transparent tracking and weekly optimisation toward your target cost per lead.
Do you run ads for businesses outside Dehradun?
Yes. I manage campaigns for businesses across Uttarakhand and India and can target any city, radius or pin code you serve.
Get a free Google Ads account audit
Share your website and, if you already run ads, read-only access to your account. I’ll show you where budget is being wasted and what I would change first. No obligation.